(Warning: This post is rated R for racy. No prudes please.)
Behold the power of penises. David Baskin’s artistic representation of cosmetic bottles gives midlife women something to ponder other than price. When picking up something new to roll on in the personal hygiene aisle are your subconscious thoughts being influenced by phallic eroticism?
It’s said that femme fatales and bootylicious boomers apply some 200 personal hygiene products a day, but women only think about sex nine times a day, according to a study by Dr. Terri Fisher of Ohio State University.
I wonder how often women thought about it in the 40s when the vintage, G-rated Dick and Jane book series came out?
Obviously Freud, his nephew Edward Bernays (the father of public relations), and today’s penis packaging marketing geniuses want those numbers to rise like hot bread.
In the last 1920’s, cigarette companies hired PR genius and manipulator, Bernays, to improve the sales of cigarettes to women. To get the job done Bernays paid a top psychoanalyst A.A. Brill to determine what would make women smoke.
Brill told Bernays the cigarette was a phallic symbol and represented male sexual power. If he could find a way to connect cigarettes with females overtaking male power, women would bite because they would “have their own penises.”
Bernays brilliantly staged a New York parade of beautiful women with packs of cigarettes in hand. He cued them to light up just in time for the famous newspaper shot that spiked sales soon thereafter. Bernays proved in one puff that irrelevant objects could become powerful emotional symbols of how people want to feel and be seen.
How Men Influence Our Looks and Products We Use
Help me out here, Monas. Does this mean we want to be seen applying male joy juice on our locks like Cameron Diaz did in There’s Something About Mary when we apply products like Bed Head and Dove shampoo?
In the field of Industrial Design it is believed that products designed for women sell better when they resemble phallic shapes just as products designed for men sell better when they feature organic curves reminiscent of the shape of a woman’s body.
So why do I see more phallus in women’s personal care products than anything representative of the fruit in my Looms in the men’s aisle? I know there are plenty of fellas who want what I’ve got.
In this complex world gone mad, can’t we just call a spade a spade? A penis a penis? A bottle of cologne, cologne? Based on the product packaging below, I think not.
Be careful what you throw in your cart ladies because this penis envy brainwashing has been going on for decades. Check out this cutting edge cologne ad for its time. Does it make you want to grab a copy of Shades of Grey and end the read with a cig?
To close out my penis rant, what was this toy manufacturer thinking?
Does this post make you see pink? If I’ve penised you off let me know or Facebook me a photo of your next ah ha moment when you see you’ve been duped by the marketing wizards of today.
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Category: Fashion & Beauty